What is The Soapy Group?

The Soapy Group is a marketing agency specialising in the delivery of clear campaigns and strategies to businesses and organisations across Yorkshire and the UK. As a collaboration of marketing, design and media professionals, we strive to help SMEs make the most of their brand’s potential. We want small businesses to thrive.

Based near York, we are situated right in the middle of the busy market town of Pocklington. We truly believe businesses are the beating heart of the UK’s economy, which is why we are passionate about working with national brands and SMEs of all shapes and sizes.

Our mantra: Raise The Bar. It’s all about pushing ideas that little bit further and going above and beyond the call of duty to help businesses grow. Whether we are working on complete marketing strategy or a full brand overhaul, we manage projects with these values in mind: Professionalism, creativity and fresh ideas.

Simon Hudson
Simon HudsonBusiness Development
Simon specialises in Business Development and Marketing Consultancy for clients. Working with the Soapy Team on building fabulous relationships and creating successful strategies.

“I have helped promote radio stations, worked on marketing furniture, cars, cranes, and the list continues to grow.” Simon has also produced and planned events the last 20 years including working with Cancer Research UK, UKRD Radio Group, Bauer Media, Mazda UK and Jaguar Land Rover.

A seasoned snowboarder and salsa dancer, he’s yet to find a winning formula to combine the both.

Sophie Metcalfe
Sophie MetcalfeCreative Director
Sophie has over a decade’s experience working across print, broadcast and digital media. A former broadcast journalist and digital radio content manager, Sophie has huge respect for small business owners having worked alongside countless SMEs across Yorkshire.

Her artistic talents have led her to take a creative-led approach to marketing and graphic design. Sophie has an eye for fabulous design and an unhealthy obsession with typography.

Sophie is a salsa dancer, snowboarder, cyclist and terribly amazing cook.

Alice King
Alice KingProject Coordinator
Alice has a wealth of experience in marketing communications. From branding to product launches for Nike to large media campaigns for well know brands. She brings a passion for creativity, a desire for organisation and a strong eye for detail.

Alice works directly with our key clients on the implementation of their marketing stratergies and supports the team in an organisational role, to deliver projects on time and within budget.

When she’s not working or running around after her children, she loves camping, cooking and a high energy Cross Fit session.

Bradley Metcalfe
Bradley MetcalfeWeb Developer
Bradley graduated from Sheffield Hallam University with a degree in IT and Digital Media and instantly gained work placement at The Soapy Group. After only a few weeks, he was offered the full time position as Digital Marketing Assistant, and in 2018 progressing to our in-house Web Developer.

He jumps in to anything that allows him to be creative in interesting ways – from CAD design, robot wars with his own robot Harold, to playing guitar.

Richard Burn
Richard BurnCreative Marketing Assistant
Richard is a YCN award winning Creative Advertising graduate from the University of Lincoln. On the course he produced social media marketing campaigns, made short films and created many advertisements.

This has all lead up to him joining The Soapy Group as a Creative Marketing Assistant.
When he’s not coming up with creative and innovative ideas for our clients, he enjoys illustrating, creative writing and drinking too much coffee.

ChewyStaff Morale Manager
Chewy’s main role is to ensure staff are happy and not too engrossed in their work. His main strategy includes regular nose nudges, licks and spontaneous barks. He also likes to keep the office entertained by slowly chasing his tail until he topples over. He will break the ice with clients by presenting them with his favourite toy.

His hobbies include walks, sausages, cuddles, sitting on people’s feet and just generally being a big ball of fluffy fun. Follow his latest antics on his own Instagram account.


The Soapy Group is proud to support IDAS.

Independent Domestic Abuse Services is a specialist charity in North Yorkshire supporting those affected by domestic abuse or sexual violence. Its services include women’s refuges in  York and Harrogate, along with community based support and a dedicated 24-hour helpline.

Our Creative Director, Sophie, is an official IDAS Champion – helping to raise awareness of the charity and spread the word on domestic abuse.

IDAS helpline: 0808 2000 247 | www.idas.org.uk