What is a marketing strategy? How to make a plan and stick to it.
How many times have you haphazardly thrown together a quick emailer announcing a last-minute sale? Or dabbled at Facebook ads, [...]
How to Make Your Website Search Engine Friendly
“Why can no one see our website anymore when they search for it?” If I had a pound for every [...]
Facebook will not save your business: Busting the myths of Facebook for business
There is no denying that Facebook for business is a great digital marketing tool for a little added-value promotion. Like [...]
Cookies can get you in to trouble!
The moment you start looking for a specific product, you may see it appear repeatedly while browsing other sites. For [...]
Pay Per Click, let’s get married!
Dearly beloved we are gathered here today to look at how Pay Per Click advertising (PPC) could work for your [...]
Simon’s top ten marketing wins for SMEs
Not particularly a catchy title but there are some lovely little marketing wins that can help you maximise your marketing. [...]
GDPR and how it affects your Marketing
The new regulations relate to the management of personal data and I’m going to concentrate on how it affects your [...]
Digital vs TV, Radio and Print – THE MARKETING SHOWDOWN!
Sounds like a wrestling tag team I’m sat here trying to think of some appropriate menacing names. In the blue [...]
Facebook advertising: Why sporadically boosting posts does not work
Regular changes to Facebook algorithms are starting to hamper engagement for small businesses, meaning effective Facebook advertising is now essential. [...]
Pay per click advertising: Relevance is king
It sounds so obvious. Make your content relevant to what you are selling. Your search engine rank depends on it. Your pay-per-click [...]