When done correctly, pay-per-click (PPC) advertising on Google is a hugely effective tool to get real results. Unlike most conventional advertising platforms, PPC is completely targeted, measurable and easy to tweak and refine to help drive traffic and boost sales. We work closely with you to help you define a budget, set goals – and then let us do the rest. Once your campaign is up and running you will receive regular reports.
How does Google AdWords work?
Advertisers pay to display brief advertising copy in relevant search results. You can choose to either use the Google Search Network or place ads on the Google Display Network.
It’s effectively an auction where you bid for keywords and you only pay once a user has clicked on your ad. However, you don’t have to have the highest bid to get placed at the top of results. Google also gives each ad a quality score based on numerous factors. We work hard to make sure that you actually pay less to appear above your competitors and hit the campaign goals.
The top three ad spots in Google search results take about 40% of the clicks on the page.*
Think no-one clicks on the ads? Think again.
*The War on Free Clicks 2016.
Social Media Advertising
Facebook advertising is getting more and more popular for businesses to shout about what they have to offer. When done correctly, it’s one of the most cost effective ways to advertise. We work closely with you to create a bespoke campaign that delivers amazing results. Content is king and relevance is queen!
Once we agree a budget we get to work creating the best campaign for you. We take a test and refine approach to all our Digital Advertising campaigns, so as the campaign progresses we are able to make tweaks and boost your sales.