The Brand Bubble consultation
Every business starts their journey with us in the Brand Bubble no matter the size or level of maturity. The purpose is to leave no stone unturned before creating a long-term strategy to achieve growth. Over the course of a few weeks, we dive in to the inner-workings of your organisation and find the clear path forward for your brand. It’s a really simple three-step process headed up by our strategist and Creative Director, Sophie.
Step 1: marketing audit
“Where are we now”
When you’re in your own little bubble, it’s easy to lose sight of where your business is going. It’s also hard to see what you’re doing wrong or where the problems lie. We take a thorough look by poking and prodding* at your entire organisation to understand how you and your target market ticks.
*We hope you’re not ticklish.
Step 2: objectives and strategy
“Where do we want to be?”
Using all the research and observations from the audit, we can devise objectives and an actual proper strategy to reach them. We use a lot of thinking time and discussions with you to ensure we all agree the right path forward.
This step includes the creation of brand values, company vision and key messages which will become the foundation upon which all marketing will be built on moving forwards.
Step 2: objectives and strategy
“Where do we want to be?”
Using all the research and observations from the audit, we can devise objectives and an actual proper strategy to reach them. We use a lot of thinking time and discussions with you to ensure we all agree the right path forward.
This step includes the creation of brand values, company vision and key messages which will become the foundation upon which all marketing will be built on moving forwards.
Step 3: planning
“How do we get there?”
This is the bit we really love because an actual plan takes shape. We take everything in to account from budgets to timings, key performance indicators (KPIs) to critical success factors (CSFs) – and other super-cool acronyms. Then The Soapy Group team will get cracking on implementing your new strategy.
“In the five months we have been working with the Soapy team, we have seen a social media audience increase of over 30% which continues to grow every day. For a small agency, it’s exciting to see what they can do moving forward with their creative and strategic efforts.”
– Debs O’Donnell, Centre Manager (Vangarde Shopping Park, York)
Marketing strategy thoughts and ideas
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Ready to begin?
Book a call with our team to find out more about a marketing audit and strategy. We will not be able to provide an estimate until we have had an initial meeting with you.