Social Media Marketing 2018-01-15T11:02:09+00:00

Social Media Marketing

Social Media Marketing & Advertising

Being active with social media marketing is the most effective way to engage with your customers. Social Media Marketing is also one of the most cost effective ways of growing brand awareness online. With the likes of Facebook, Twitter, Instagram and LinkedIn, your business has free tools at its disposal to reach your customers instantly. However, as with all digital marketing, it relies on great content to hit the right notes and really make a difference.

The Soapy Group social media team works closely with you to understand your business and get to know what makes your audience tick. By working with The Soapy Group, you get:

  • Audience research and analysis
  • Monthly Reports
  • Content creation – taken from regular meetings with you.
  • Images and branding formatted correctly for your profile pictures and cover photos
  • Regular posting
  • Constant monitoring of audience engagement and responding to message and enquiries

Social Media Advertising

As with any form of digital marketing, allocating further budget on social media advertising (such as boosted posts and sponsored posts) helps your business go even further. Many platforms, such as Facebook or Twitter, rely on complex algorithms to ensure only the most relevant content is shown to audiences. This means you may miss out on potential audience reach.

The Soapy Group can advise on advertising spend on social media, plus draw up a campaign calendar before setting up the paid campaigns for you. We continually analyse the spend, insights and results with a ‘test and refine’ approach to make sure your budget is effective.

If you want to discuss your social media needs further, please get in touch here. We are also keen to help businesses with social media training too.

Effective and successful social media relies on consistent posting and engaging content.

Don’t get left behind with silent social media streams. Let The Soapy Group help.