Project Description

Linear Financial Solutions, UK

Linear Financial Solutions is a national mortgage broker with over 30 mortgage and protection advisors stationed across the UK. The organisation approached The Soapy Group initially for social media help, but it was quickly established that the brand needed a little adrenaline boost with a revamped look and digital strategy.

linear website home page still

The Soapy Group launched the Linear Financial Solutions website as the first phase of the new revamped marketing strategy. The team is now working closely with Linear to strengthen the brand and position it amongst the top mortgage brokers in the UK. Through an extensive SEO, social media and content strategy, Soapy is working to increase the visibility of each advisor in their local areas.

Advisor locator and TRUSTist reviews

The Soapy Group was tasked with developing a locator map which allows users to search for their nearest Linear mortgage advisor. Each directory listing then links to the advisor’s profile, which also includes personal TRUSTist review feed of the advisor. This gives added interactivity, giving advisors the chance to have their own review feeds – which also link to their Facebook pages and Google business listings.