What is The Soapy Group?

The Soapy Group is a boutique marketing agency in York, specialising in the delivery of marketing support and creative led by strategy. We strive to help businesses make the most of their brand’s potential by getting to know their markets, understand their customers and refining their positioning.

Based near York, we are situated in the centre of Pocklington. We truly believe independent businesses are the beating heart of the UK’s economy, which is why we are passionate about building strong relationships with business owners and their teams to help improve their message. Our mantra is to ‘raise the bar,’ which is all about pushing ideas that little bit further and going above and beyond the call of duty to help businesses grow and achieve that next step up.

Whether we are working on complete marketing strategy or a full brand overhaul, we manage projects with these values in mind: professionalism, creativity and teamwork.

Simon Hudson
Simon HudsonManaging Director
Simon is the managing director and leads the Soapy Team on building strong relationships with clients.

Throughout his career in radio media and production, he has helped promote radio stations, worked on marketing furniture, cars, cranes, and the list continues to grow. Simon has also produced and planned events over the past 20 years including for Cancer Research UK, UKRD Radio Group, Bauer Media, Vangarde Shopping Park and

A seasoned snowboarder and salsa dancer, he’s yet to find a winning formula to combine the both.

Sophie Metcalfe
Sophie MetcalfeStrategic & Creative Director
Sophie has over a decade’s experience working across print, broadcast and digital media. A former journalist and digital radio content manager, Sophie has huge respect for small business owners having worked alongside countless indie businesses across Yorkshire.

Her career in journalism has helped shape a strategic flair that’s helping to gain positive results for businesses.

Sophie is obsessed with dance and assists teaching salsa with Simon.

Alice King
Alice KingProject Coordinator
Alice has a wealth of experience in marketing communications. From branding to product launches for Nike to large media campaigns for well known brands. She brings a passion for creativity, a desire for organisation and a strong eye for detail.

Alice works directly with our clients on implementation and supports the team in an organisation role to deliver projects onetime and within budget.

When she’s not working or running around after her children, Alice loves camping, cooking and a high energy Cross Fit session.

Bradley Metcalfe
Bradley MetcalfeWeb developer
Bradley graduated from Sheffield Hallam University with a degree in IT and Digital Media. He joined Soapy in 2018 on work experience and was offered a full time position after only a few weeks.

Bradley jumps in to anything that allows him to be creative in interesting ways, from CAD design, robot wars with his own robot Harold to guitar playing.

Richard Burn
Richard BurnCreative Marketing Assistant
Richard is a YCN award winning Creative Advertising graduate from the University of Lincoln. He joined The Soapy Group in 2018 and helps with everything from graphic design to social media content and SEO.

When he’s not coming up with creative ideas for our clients, Richard enjoys illustration, creative writing and drinking too much coffee.

Chewy Hudson-Metcalfe
Chewy Hudson-MetcalfeStaff Morale Manager
Chewy’s main role is to ensure staff are happy and not working too hard. His strategy includes regular nose boops, licks and spontaneous barks. He also likes to greet guests by pushing his way through their legs (whether they like it or not).

His hobbies include walkies, fist bumps, tennis balls and seeing off cats.

Ready to begin? 

Book a call with our team to find out how we can help with your new website.We will not be able to provide an estimate until we have had an initial meeting with you.

Call: 01759 283102
Email: help@thesoapygroup.co.uk