Meet Team Soapy

The Soapy Group team are a experts in small business marketing. We are continually growing and expanding our digital skills and knowledge base – ensuring we always stay ahead of the curve! Our friendly team are on hand to help small business owners have the skills and tools they need to grow.

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The Soapy Group is a marketing agency near York, specialising in digital marketing support, website development, marketing strategy and marketing consultancy. We strive to help businesses make the most of their brand’s potential by getting to know their markets, understand their customers and refining their positioning.

We are situated in the beautiful market town of Pocklington. We truly believe SMEs and independent businesses are the beating heart of the UK’s economy, which is why we are passionate about building strong relationships with business owners and their teams to help improve their message. Our mantra is to ‘raise the bar,’ which is all about pushing ideas that little bit further and going above and beyond the call of duty to help businesses grow and achieve that next step up.

Whether we are working on complete marketing strategy or a full digital support, we manage projects with these values in mind: professionalism, creativity, teamwork and positive conversations.

Simon Hudson, Managing Director

Simon is the managing director and leads the Soapy team on building strong relationships with clients. Simon also heads up Soapy Productions, our outdoor events arm.

Throughout his career in radio and production he has helped promote radio stations, worked on marketing furniture, cars, cranes, and the list continues to grow. Simon has also produced and planned events over the past 20 years including for Cancer Research UK, UKRD Radio Group, Bauer Media, Vangarde Shopping Park. A seasoned snowboarder and salsa dancer, he’s yet to find a winning formula to combine the both.

Sophie Metcalfe MCIM, Creative and Marketing Director

Sophie is a registered Member of the Chartered Institute of Marketing and has over a decade’s experience working across print, broadcast and digital media. A former journalist and digital radio content manager, Sophie has huge respect for small business owners having worked alongside countless indie businesses across Yorkshire. Her expertise lies in digital marketing, strategy, lead generation and website design.

Bradley Metcalfe, Website Developer

Bradley graduated from Sheffield Hallam University with a degree in IT and Digital Media. He joined Soapy in 2018 on work experience and was offered a full time position after only a few weeks. Bradley jumps in to anything that allows him to be creative in interesting ways, from CAD design, robot wars with his own robot Harold to learning guitar.

Chewy Hudson-Metcalfe, Head of Barketing

Chewy’s main role is to ensure staff are happy and not working too hard. His strategy includes regular nose boops, licks and spontaneous barks. He also likes to greet guests by pushing his way through their legs (whether they like it or not). His hobbies include walkies, fist bumps, tennis balls and seeing off cats.

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