Meet Team Soapy

The Soapy Group team are a experts in small business marketing. We are continually growing and expanding our digital skills and knowledge base – ensuring we always stay ahead of the curve! Our friendly team are on hand to help small business owners have the skills and tools they need to grow.

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The Soapy Group is a marketing agency near York, specialising in digital marketing support, website development, marketing strategy and marketing consultancy. We strive to help businesses make the most of their brand’s potential by getting to know their markets, understand their customers and refining their positioning.

We are situated in the beautiful market town of Pocklington. We truly believe SMEs and independent businesses are the beating heart of the UK’s economy, which is why we are passionate about building strong relationships with business owners and their teams to help improve their message. Our mantra is to ‘raise the bar,’ which is all about pushing ideas that little bit further and going above and beyond the call of duty to help businesses grow and achieve that next step up.

Whether we are working on complete marketing strategy or a full digital support, we manage projects with these values in mind: professionalism, creativity, teamwork and positive conversations.

Simon Hudson
Simon HudsonManaging Director
Simon is the managing director and leads the Soapy Team on building strong relationships with clients.

Throughout his career in radio media and production, he has helped promote radio stations, worked on marketing furniture, cars, cranes, and the list continues to grow. Simon has also produced and planned events over the past 20 years including for Cancer Research UK, UKRD Radio Group, Bauer Media, Vangarde Shopping Park and

A seasoned snowboarder and salsa dancer, he’s yet to find a winning formula to combine the both.

Sophie Metcalfe
Sophie MetcalfeStrategic & Creative Director
Sophie has over a decade’s experience working across print, broadcast and digital media. A former journalist and digital radio content manager, Sophie has huge respect for small business owners having worked alongside countless indie businesses across Yorkshire.

Her career in journalism has helped shape a strategic flair that’s helping to gain positive results for businesses.

Sophie is obsessed with dance and assists teaching salsa with Simon.

Bradley Metcalfe
Bradley MetcalfeWeb developer
Bradley graduated from Sheffield Hallam University with a degree in IT and Digital Media. He joined Soapy in 2018 on work experience and was offered a full time position after only a few weeks.

Bradley jumps in to anything that allows him to be creative in interesting ways, from CAD design, robot wars with his own robot Harold to guitar playing.

Richard Burn
Richard BurnCreative Marketing Assistant
Richard is an award winning Creative based in York. He joined The Soapy Group in 2018 and helps with everything from graphic design to social media content and web design.

When he’s not coming up with creative ideas for our clients, Richard enjoys illustration, creative writing and drinking too much coffee.

Chewy Hudson-Metcalfe
Chewy Hudson-MetcalfeStaff Morale Manager
Chewy’s main role is to ensure staff are happy and not working too hard. His strategy includes regular nose boops, licks and spontaneous barks. He also likes to greet guests by pushing his way through their legs (whether they like it or not).

His hobbies include walkies, fist bumps, tennis balls and seeing off cats.

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Need a new website that works? Confused about Facebook advertising? Wondering where your customers are? Talk to us.

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