Wall of Sound are specialists in home cinema and smart home solutions with projects undertaken worldwide. Their client base extends from home installations to super yachts, local clients to Formula 1 teams. The York-based company approached The Soapy Group for help with updating their logo and speeding up their previous website which was sluggish and included a lot of information for users to sift through.
The Soapy Group is continuing to help Wall of Sound grow through a strong relationship and all aspects of marketing, including:
- Brand refresh and brand continuity
- Website design
- Search Engine Optimisation
- Graphic design (Brochures, leaflets and digital ads)
- Social Media management
- Pay-per-click advertising
- Email marketing
The Wall of Sound website underwent a full redesign and development using the WordPress platform. The brief insisted that it be a much cleaner and professional design which would give the client the flexibility to make small updates themselves. The project was headed up by The Soapy Group’s Creative Director, who consulted closely with Wall of Sound to create a fresh look for the company’s online presence. The result is a premium feel which showcases the projects whilst emphasising the high-end products and equipment.
Wall of Sound Online Shop
Phase two of the website was the development of an online shop. The shop fits seamlessly with the website design and showcases their specialist products to be purchased online and delivered direct to the customer. The online shop fully integrates in to the payment and accounting gateways that the business already has. On the day of the shop’s launch, it instantly generated sales thanks to the strong SEO and link building strategy.
Graphic Design: Brand Refresh
The Wall of Sound logo is synonymous with the brand’s expertise in the world of home audio visual solutions. It is a well-known brand, particularly in the York area where the service and engineer vans can often be seen on the roads. However, the old logo looked slightly outdated and needed just a few little tweaks to bring it back up to scratch. Softer colours, spacing and a flat design gave the brand a fresh feel.