The beautiful thing about digital marketing is that every move your customers make can be tracked. It sounds a little like a ‘big brother is watching’ scenario, but being able to hold your digital marketing accountable for tangible results is invaluable.
The key to understanding the pitfalls of digital marketing is time. Take time to research, take time to implement, give the campaign time to bed in before taking time to analyse the results. Then, allow time to adjust and refine any aspects of the campaign that haven’t worked or need improving.
Make improvements and start the clock ticking again.
Analytics and insights are a wonderfully geeky way of seeing exactly how your strategy is panning out. Never be disheartened by less-than-expected clicks or impressions. Don’t spit your dummy out at those tiny conversions. Embrace the low reach! It’s fine – you can now see that something needs to change with your campaign and often you only need to make minor tweaks.
This is the great aspect about social media, email marketing, search engine optimisation, pay-per-click advertising and social media advertising. The numbers speak for themselves. There’s no such thing as a failed digital strategy, only a chance to test and refine – and a chance to #RaisetheBar.
The Soapy Group offers digital marketing research, strategy and implementation with comprehensive reports throughout your campaign. Talk to the Digital team today to find out how we can grow your business online.