When is the right time for a fresh logo design? These five symptoms of a tired brand will help you decide. Sometimes all it takes is a logo refresh rather than a full re-brand.
1. Your logo was designed over five years ago…
We’re not necessarily suggesting a full rebrand. Design trends evolve – and so do customer perceptions of what’s fresh and attractive. Simple alterations can bring your whole brand right up to date.
2. You only have one small JPG of your logo…
If you want your logo to look super clean and crisp, you ideally need many different high-res formats, including the raw design file. Different formats are used for various purposes such as your website, graphics for your car or van, business cards and uniform embroidery, for example.
3. You have four different versions of your logo…
The logo on your business cards looks a little different to the one on the side of your van… and the colour on your flyers is a different shade to that on your website. Consistency is king when creating a lasting impression.
4. You don’t like your business card…
How many times have you said “sorry, I keep meaning to get new business cards printed”? You’d be surprised at how many business owners we meet who dislike their logo, business cards or website. You need to be proud of your brand to be able to sell it!
5. You’re obsessed with comparing your brand to others…
If you ever look at a competitor and secretly like their logo more than your own, then it’s time to clean up your act.
