What is a marketing strategy? How to make a plan and stick to it.
How many times have you haphazardly thrown together a quick emailer announcing a last-minute sale? Or dabbled at Facebook ads, [...]
Facebook will not save your business: Busting the myths of Facebook for business
There is no denying that Facebook for business is a great digital marketing tool for a little added-value promotion. Like [...]
Should I bother with Twitter? Ten Twitter tips for small business
Is Twitter really worth the effort? It's a question asked by small business owners regularly. The Soapy Group Creative Director [...]
Stop boosting posts! And other Facebook ads tips
It’s the button that appears on every business post. It lures you in with a false sense of growth and [...]
Understanding the Facebook algorithm
If I could marry the Facebook algorithm, I totally would. An algorithm solves problems. It knows what I like, what [...]
Three steps to networking like a boss
Joining a business network is marketing in its purest form – telling people face to face, in your own words, [...]
Want to get more page likes on Facebook?
Since January, it’s been getting a little harder to get more page likes on Facebook. Facebook is currently rolling out [...]
How much is a new logo?
The wrong answer is “a fiver.” The truth? How long is a piece of string. Now don’t roll your eyes [...]
Website Development for Anderton McClements
The Soapy Group has teamed up with independent letting agent Anderton McClements to begin development on a brand new [...]
DIY Websites: Why you can’t have your cake and eat it
Self-building using a template website can sound like a great idea, but before you start there are just a few [...]