Sophie Metcalfe

About Sophie Metcalfe

Sophie has had a colourful career in broadcasting and marketing, having trained and worked as a journalist for many years before becoming Creative Director of The Soapy Group. Sophie now focuses on empowering women in business to find confidence in their abilities and learn to build a marketing strategy around their own goals and aspirations.

Finding time (and energy) for marketing your small business

Finding time (and energy) for marketing your small business

By Sophie Metcalfe|2020-11-23T14:29:30+00:00October 27th, 2020|Digital marketing, Marketing strategy, Posts by Sophie Metcalfe|

Let’s all say it together: Marketing is hard. As [...]

Supporting women in business – my mental health journey

Supporting women in business – my mental health journey

By Sophie Metcalfe|2020-10-16T15:34:26+00:00October 16th, 2020|Posts by Sophie Metcalfe, Soapy team blogs|

It can take a shock to the system to [...]

‘Positivity marketing’ at a time when your customers need you most

‘Positivity marketing’ at a time when your customers need you most

By Sophie Metcalfe|2020-05-19T14:25:57+00:00May 19th, 2020|Marketing, Marketing strategy, Posts by Sophie Metcalfe|

2020 has taught me that us Brits really do know [...]

Marketing in lockdown: Three Google trends to inspire small businesses

Marketing in lockdown: Three Google trends to inspire small businesses

By Sophie Metcalfe|2020-04-30T09:53:16+00:00April 30th, 2020|Digital marketing, Posts by Sophie Metcalfe|

The current crisis has forced the SME landscape to [...]

How Facebook tracks “off-Facebook” activity is worth understanding

How Facebook tracks “off-Facebook” activity is worth understanding

By Sophie Metcalfe|2020-04-28T18:15:21+00:00April 28th, 2020|Digital advertising, Facebook, Facebook Advertising, Marketing, Posts by Sophie Metcalfe|

There are a few posts circulating on Facebook at [...]

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