Sophie Metcalfe, Author at The Soapy Group

About Sophie Metcalfe

Sophie has over a decade's experience working across print, broadcast and digital media. A former journalist and digital radio content manager, Sophie has huge respect for small business owners having worked alongside countless indie businesses across Yorkshire. Her career in journalism has helped shape a strategic flair that's helping to gain positive results for businesses. Sophie is obsessed with dance and assists teaching salsa with Simon.

‘Positivity marketing’ at a time when your customers need you most

‘Positivity marketing’ at a time when your customers need you most

By Sophie Metcalfe|2020-05-19T14:25:57+00:00May 19th, 2020|Marketing, Marketing strategy, Posts by Sophie Metcalfe|

2020 has taught me that us Brits really do know [...]

Marketing in lockdown: Three Google trends to inspire small businesses

Marketing in lockdown: Three Google trends to inspire small businesses

By Sophie Metcalfe|2020-04-30T09:53:16+00:00April 30th, 2020|Digital marketing, Posts by Sophie Metcalfe|

The current crisis has forced the SME landscape to [...]

How Facebook tracks “off-Facebook” activity is worth understanding

How Facebook tracks “off-Facebook” activity is worth understanding

By Sophie Metcalfe|2020-04-28T18:15:21+00:00April 28th, 2020|Digital advertising, Facebook, Facebook Advertising, Marketing, Posts by Sophie Metcalfe|

There are a few posts circulating on Facebook at [...]

Marketing 101: Marketing strategy explained

Marketing 101: Marketing strategy explained

By Sophie Metcalfe|2019-10-11T09:03:43+00:00October 9th, 2019|Marketing|

Marketing strategy is at the heart of business success. It’s [...]

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