The romance of marketing – Getting closer to your customer
You are a hero. You solve problems every day for all kinds of people, from all walks of life. You [...]
Investing in skills, development and people: The road to Chartered Marketer status
It has been an incredible three years of growth for The Soapy Group. We have celebrated our best ever quarter [...]
The Soapy Group wins Vangarde Shopping Park contract
The Soapy Group has won the contract to become the sole marketing partner of Vangarde Shopping Park in York. The [...]
The Soapy Group secures Linear Financial Solutions account
The Soapy Group has been chosen to handle the marketing for national mortgage broker Linear Financial Solutions. The partnership ensures [...]
What is a marketing strategy? How to make a plan and stick to it.
How many times have you haphazardly thrown together a quick emailer announcing a last-minute sale? Or dabbled at Facebook ads, [...]
Facebook will not save your business: Busting the myths of Facebook for business
There is no denying that Facebook for business is a great digital marketing tool for a little added-value promotion. Like [...]
Should I bother with Twitter? Ten Twitter tips for small business
Is Twitter really worth the effort? It's a question asked by small business owners regularly. The Soapy Group Creative Director [...]
Stop boosting posts! And other Facebook ads tips
It’s the button that appears on every business post. It lures you in with a false sense of growth and [...]
Understanding the Facebook algorithm
If I could marry the Facebook algorithm, I totally would. An algorithm solves problems. It knows what I like, what [...]
Three steps to networking like a boss
Joining a business network is marketing in its purest form – telling people face to face, in your own words, [...]