Sophie Metcalfe, Author at The Soapy Group

About Sophie Metcalfe

Sophie has had a colourful career in broadcasting and marketing, having trained and worked as a journalist for many years before becoming Creative Director of The Soapy Group. Sophie now focuses on empowering women in business to find confidence in their abilities and learn to build a marketing strategy around their own goals and aspirations.

Scale up your marketing strategy – Free webinar

Scale up your marketing strategy – Free webinar

By Sophie Metcalfe|2021-03-05T16:00:11+00:00March 5th, 2021|Free resources, Webinar recordings|

Webinar recording now available! Register below for immediate access. Is [...]

The forgotten truths of marketing strategy (+ free webinar details!)

The forgotten truths of marketing strategy (+ free webinar details!)

By Sophie Metcalfe|2021-03-02T14:32:07+00:00March 2nd, 2021|Marketing, Posts by Sophie Metcalfe|

Marketing strategy can sometimes feel like an abstract concept. [...]

Finding time (and energy) for marketing your small business

Finding time (and energy) for marketing your small business

By Sophie Metcalfe|2021-02-18T17:37:01+00:00October 27th, 2020|Digital marketing, Marketing strategy, Posts by Sophie Metcalfe|

Let’s all say it together: Marketing is hard. As [...]

Supporting women in business – my mental health journey

Supporting women in business – my mental health journey

By Sophie Metcalfe|2021-02-18T17:37:46+00:00October 16th, 2020|Posts by Sophie Metcalfe, Soapy team blogs|

It can take a shock to the system to [...]

‘Positivity marketing’ at a time when your customers need you most

‘Positivity marketing’ at a time when your customers need you most

By Sophie Metcalfe|2020-05-19T14:25:57+00:00May 19th, 2020|Marketing, Marketing strategy, Posts by Sophie Metcalfe|

2020 has taught me that us Brits really do know [...]