Sophie Metcalfe, Author at The Soapy Group

About Sophie Metcalfe

Sophie has had a colourful career in broadcasting and marketing, having trained and worked as a journalist for many years before becoming Creative Director of The Soapy Group. Sophie now focuses on empowering women in business to find confidence in their abilities and learn to build a marketing strategy around their own goals and aspirations.

Marketing in lockdown: Three Google trends to inspire small businesses

Marketing in lockdown: Three Google trends to inspire small businesses

By Sophie Metcalfe|2020-04-30T09:53:16+00:00April 30th, 2020|Digital marketing, Posts by Sophie Metcalfe|

The current crisis has forced the SME landscape to [...]

How Facebook tracks “off-Facebook” activity is worth understanding

How Facebook tracks “off-Facebook” activity is worth understanding

By Sophie Metcalfe|2020-04-28T18:15:21+00:00April 28th, 2020|Digital advertising, Facebook, Facebook Advertising, Marketing, Posts by Sophie Metcalfe|

There are a few posts circulating on Facebook at [...]

Marketing 101: Marketing strategy explained

Marketing 101: Marketing strategy explained

By Sophie Metcalfe|2019-10-11T09:03:43+00:00October 9th, 2019|Marketing|

Marketing strategy is at the heart of business success. It’s [...]

Brand Bubble has landed!

Brand Bubble has landed!

By Sophie Metcalfe|2019-10-02T12:50:22+00:00October 2nd, 2019|Marketing, Posts by Sophie Metcalfe, Soapy Group News|

The Soapy Group has launched a new service, aiming to [...]

The romance of marketing – Getting closer to your customer

The romance of marketing – Getting closer to your customer

By Sophie Metcalfe|2019-09-13T07:35:16+00:00May 21st, 2019|Marketing, Posts by Sophie Metcalfe|

You are a hero. You solve problems every day for [...]

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