With the Grand National behind us and the Tour de Yorkshire in front of us, the idea of speed has been at the forefront of my mind. A website needs to be fast. No ifs. No buts.
There are so many reasons to have a fast website. Firstly, and most importantly, visitors to your website will leave if it doesn’t load fast enough. With the number of websites around these days, if your website doesn’t load up fast enough they will go somewhere else, potentially a competitor. Here are the facts to back it up:
- If your website takes longer than three seconds to load up, 40% of visitors will leave it entirely.
- Just less than 50% of people expect your website loads in less than two seconds.
The conclusion is clear. If your website takes longer than three seconds to load, half the people visiting will be unhappy and the majority of that percentage will leave. Google knows this, which is why one of the most important aspects of Search Engine Optimization (SEO) is website speed. Google will de-rank your website if it judges it to be too slow, losing position in search results and therefore losing potential visitor numbers.
While all this is important to know, what’s more important is that you can improve the speed of your website. There are three different areas which you can boost the speed of the website.